The DTI tool allows you to measure the level of maturity and readiness of your company to face the transformation
This instrument seeks to measure the level of readiness of organizations and their leaders for Digital Transformation based on six dimensions: Future Vision, Organizational Culture, Customer Experience, Employee Engagement, Data-Driven Insight and Technology.
When a company faces the process of digital transformation, it can generate nervousness and even rejection on the part of employees, but it is useless to turn our backs on this new reality. Since this is a process where organizations restructure processes, adopting a more digital culture. Digital transformation demands that companies are trained, self-motivated and also responsible for their own learning and preparation. The same is expected of its employees and their preparation for an increasingly digital future. Business leaders must practice what they preach. Companies must make the leap to be faster, simpler, more efficient, digital and humane organizations. What is clear with this is that the company is not yet fully prepared for this change, since they are just beginning to develop their digital transformation projects, but they still do not know how to bring them to fruition. With these challenges in mind, comes DTI, an evaluation of the Digital Transformation Index, represented in Chile by Augure. Where the purpose of this evaluation is to measure the level of readiness of organizations and their leaders for Digital Transformation based on six pillars:
- Future Vision: Creating an effective vision is of paramount importance to corporate success. The vision should be bold, motivational and clearly state what the company intends to become.
- Digital Culture: For a company to achieve the desired business results, the vision must show consistency between what is thought and how the organization acts. Every employee must understand the vision and be responsible for contributing to its fulfillment.
- Customer Experience: Employee efforts should be invested in satisfying the customer. “The customer comes first” should be a fundamental part of the culture. The work of all teams must have as a priority to understand, support the needs and solve the client’s problems.
- Employee Engagement: Not only do engaged employees drive happier customers, but companies with an employee-centric, results-driven strategy significantly outperform their competitors in growth, revenue, market share, profitability, and innovation.
- Data-driven Insight: A deep understanding of the company’s customers comes from data-driven insights. A digitally transformed organization has a culture and leadership style that relies on data, advanced analytics, and integrated feedback systems to continuously find new insights and develop strategies accordingly.
- Technology: Digital transformation requires a commitment to technology, its understanding and its implementation. Knowing how to maximize technology as a differentiating factor, rather than seeing it as a cost center, is the final and crucial phase of the puzzle. This comprehensive ecosystem can only come from the alignment of technology with the other five elements of the model (Vision, Organizational Culture, Customer Experience, Employee Engagement and Data-Driven Knowledge).
Following these six fundamental pillars, you will be able to know if your company, you and your collaborators have the appropriate preparation to follow and accelerate the digital transformation process.
